Bring your lunch to work, afford a Jetta
PALM + HAVAS and its client Volkswagen Canada have launched a new Autobahn for All campaign to highlight the affordability of the 2014 Jetta, which starts from just $6 a day – as little as a lunch. So if people bring their lunch to work, they can afford a Jetta. Knowing that packing a lunch isn’t always practical, two Volkswagen engineers have created some ingenious solutions to a few common lunch problems. The campaign currently features TV spots, 30-sec. radio, print and web banners. A microsite, office kitchen stunts and online tactics using lunchtime media and food-relevant channels will follow soon.
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Volkswagen helps you cope with winter
PALM + HAVAS and its client Volkswagen launched 'Winter relief', a tongue in cheek online aid program to help winter-afflicted Canadians. The site features a twitter feed, where the best tweets were made into banners and radio commercials, as well as 5 amusing vox pop videos of Germans sending Canadians messages of hope. There's also national weather conditions, videos explaining winter relevant features of the vehicles and current offers. Find relief at winter-relief.ca
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A prize at the Applied Arts Magazine Awards is something to be proud of…
Volkswagen's “Laser Welding” TV spot won in the 30 seconds or less – Single category. Obviously, we are delighted and proud. But having read that this years competition received the largest number of entries ever - that were also judged by the “toughest jury ever” - we are now prouder than ever.
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