PALM + HAVAS, an advertising agency based in Montreal, is looking for a Digital Strategy Manager whose key role will be to develop and supervise digital strategy, and identify opportunities both for the agency and for clients. He/She will propose innovative strategies for all of the agency’s digital projects (online campaigns, Web 2.0 initiatives, design and creation of websites, CRM web projects, mobile marketing, etc.).
The Digital Strategy Manager must be able to work effectively with all agency departments, and will be responsible for web/interactive input with all agency clients including Volkswagen. He/She will also need to maintain a close working relationship with the creative department.
- Support clients in all web initiatives and serve as expert liaison between clients and all internal resources involved.
- Lead a team of specialists (in social media, websites, advertising campaigns) to develop the strategy for, and ensure the delivery of, all web projects.
- Develop strategies for interactive projects to be conducted with the collaboration of required specialists.
- Understand and analyse interactive mandates given by clients in relation to desired business goals.
- Ensure that clients’ quality expectations will be met.
- Ensure that appropriate tools are used to measure the impact of campaigns.
- Actively participate in the agency’s business development.
- Make sure the agency is always up to date in interactive methods and procedures with the help of Havas Worldwide network resources, among others.
- Expert knowledge of marketing and digital communications
- Have been responsible for implementation of major web projects
- Able to establish and maintain trust of clients and supply them with the appropriate expertise
- Have an overall perspective of all accounts/projects under his/her supervision
- Excellent analytical skills
- Able to communicate effectively in English and French (orally and in writing)
- Have a vision of business development
- Excellent judgement and leadership skills, must be resourceful and proactive
- 5 to 8 years of experience in interactive communications
- A good knowledge of the automobile sector is an asset
PALM + HAVAS is a team of 75 professionals who know that inspiration can come from anywhere. At the core of its activities is a belief in a strong strategy of integration where digital marketing occupies pride of place. PALM + HAVAS is a subsidiary of the Havas Group, a world leader in communications, whose head office is located in Paris. Multicultural and decentralized, the Group is present in more than 100 countries thanks to a vast network of affiliated agencies. And with the sharing of industry best practices, PALM + HAVAS can take advantage of this network and pass on valuable expertise to its clients.